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Knowland is a web-based software company that provides business development products and services to the hospitality industry. ==History== Knowland traces its roots back to a small software engineering firm. This firm spent months developing an entirely new kind of hotel readerboard service, heavily reliant on web technology, for a client that was a leading company in the industry. When the client backed out, Knowland’s founders recognized the hospitality industry’s need for a higher standard of market intelligence. They decided to start their own hospitality field research service, and by the fall of 2004 the world’s first online readerboard service was launched. Knowland signed its first client, the Holiday Inn in Arlington, Va., in September 2004.〔("Knowland Group became one of the fastest-growing companies by taking photos of signs." ) The Washington Post. Retrieved 2011-05-11.〕 During 2005, the company expanded to over 20 markets, serving a diverse clientele of single and multi-property clients. By the end of 2006, Knowland had over 400 clients in 60 markets and had tracked more than 200,000 events.〔() Hotel Online. Retrieved 2014-10-06〕 In 2007, Knowland introduced Insight, a tool that generates targeted sales leads with details on each prospect’s event booking history.〔() Retrieved 2014-10-06〕 The company also activated a 7,000 square foot call center to expand its infrastructure for customer support, in-depth contact and event research, and sales activities on behalf of customers. The Event Booking Center employs research and sales support professionals who specialize in cold calling and can become an extension of hotel clients’ sales staff.〔() Retrieved 2014-10-06〕 Knowland launched Target Net, a meetings management and sales force automation platform, in 2010. In addition to managing events from start to finish, Target Net also generated sales leads and opportunities.〔()〕 This product was discontinued in 2015. Today Knowland is considered a leading provider of intuitive business intelligence products for the hospitality industry and has more than 3,000 client hotels and 50,000 users globally.〔("The Knowland Group Announces New President and Chief Executive Officer, Tim Hart" ) Retrieved 2014-10-06〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Knowland Group」の詳細全文を読む スポンサード リンク
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